The “Chine” project is a temporary exhibition created to provide high school students in China and Thailand with an interesting and interactive introduction to Chinese mythology.
The essential concept about this project is to explore the possibilities of tailoring by connecting with Sabon fonts with sight, and bringing the visual language of screen printing posters into daily life. Inspired by the tactile qualities of fabric and yarn, aims to expressing the beauty of tailoring through typography, and create the feeling of tailoring through screen printing techniques.
From the project, by focusing on creating the connection between the words will be used inside the poster, aiming to show the theme of tailoring through the visual outlook of the sense of sight. That is to say, by using the common of Sabon typeface by Jan Tschichold, which designed in the early 20th century, was also the time period of WW2, that Coco Channel has designed the clothing style through tailoring that offers women to show their personal beauty.
Nowadays, people tend to focus on fast fashion more with designs and colours, each trends always having the unique style and patterns but having short time existing until it gets old. However, tailoring is longevity compared to the fast fashion, which is eco friendly and to use wool, cotton, linen, or blends to form the beautiful design that could show off the outlook of humanity. It could be showing cultural and social expression through a special time period, also styling brand identity with fashion trends.
The project also explores how clothing communicates personality, culture, gender, and social identity. Different body shapes and clothing styles reflect individual forms of self expression and aesthetic values. The different body shapes and clothing style entails the personality of each people and their asthetic beauty standards.
During the period of WW2 (1939–1945), most of male going to fight for
the war, leaving women to take on different types of jobs they had never
tried before. As a result, clothing needed to become more practical and functional.
Coco Chanel responded to these social changes by designing garments inspired by menswear. She believed women should have the same physical freedom as men. By adapting menswear, Chanel “adapted male working-class attire for female wear” and made a statement of “women didn’t need restrictive clothing to be elegant.”
This new changes of fashion had boost the confidence of women for
them to wear these garments both in public and in professional environments. Also because it is convenient to wear and easy to be
styled with, it has been contributed to their widespread popularity.
Chanel frequently used patterns and textiles are tweed, checks and plaids, houndstooth, and stripes. Many of these are connected to traditional
woven structures like tartan, reinforcing a sense of structure, repetition,
and tailoring within her work.
Women didn’t need restrictive clothing to be elegant.
——— Coco Chanel
